Plant-based pastry-making is aimed in part at vegetarians and vegans - but they aren’t the only audience! The target markets are diverse and, since only limited numbers of outlets stock plant-based food, it opens up an extra opportunity to invest in a booming market.

Plant-based pastries are also aimed at flexitarians and people with allergies and intolerances (to lactose, eggs and gluten), but we shouldn’t forget those of us who are simply curious and on the lookout for new sensory experiences who will relish the chance to discover sweet new pleasures.